There’s a new job in town, social media specialist; and It’s not for your “old-school” communications major. Whilst traditional media is a dynamic staple in marketing strategy, social media is the new black. It’s faster, it’s...
You don’t need to shell out the big bucks for a great web analytics tool! Google Analytics is free, useful, and relatively easy to get the hang of. Here’s a simple breakdown of how to track user engagement and understand the statistics of Google Analytics. 1. Audience...
If your Facebook feed hasn’t already kept you up to date, the internet has erupted in a collective uproar against the racist rhetoric of American presidential hopeful and business mogul Donald Trump has used against the immigrant Mexican community. In expressing his...
Social Media Has Changed Us: In the span of ten years, social media has become an integral part of daily life. A decade ago, people were starting to get onto this “social media” trend by joining MySpace, writing in their LiveJournals, and chatting on AIM. Today, the...
Marketers love words and thrive on them, crafting luscious descriptions and tempting offers to attract consumers. However, a picture is worth a thousand words, and a photo takes much less time to have an impact than it does for a potential customer to read a paragraph...
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