ZTE

Powering Digital Growth

ZTE approached us with the goal of increasing share of voice (SOV) by 10% in the competitive mobile market. Through a strategic mix of organic social media management, paid advertising, influencer activations, high-impact photoshoots, and website design, we executed campaigns that not only met but exceeded expectations—boosting SOV by 18%. Our efforts included key partnerships with Nubia and Gabb Wireless, ensuring a stronger brand presence and deeper consumer engagement across both the USA and Canada. By blending data-driven marketing with compelling storytelling, we helped position ZTE as a standout leader in mobile innovation.