Michaels Arts & Crafts

client

michaels arts & Crafts

Project focus

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design + creative strategy & planning

about

North America's largest provider of arts & crafts for makers and do-it-yourself home decorators. Michael's purpose is to fuel the joy of creativity.

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Provide michaels arts and crafts with design + creative strategy & planning support for multiple design projects.

Throughout our collaboration with Michaels Arts & Crafts, we've had the privilege of designing a series of innovative projects that elevate their presence. Working in close partnership with the Michaels team, we’ve crafted a distinct, trendy design language that resonates with their creative and DIY-centric audience. From concept to execution, our approach is rooted in understanding the evolving needs of the Michaels customer, ensuring that each design captures the spirit of the brand.By staying on top of design trends and blending them seamlessly with Michaels' core values, we've developed digital assets that feel fresh, engaging, and visually compelling. Whether it’s trend reports, presentations, or digital books, our designs reflect the vibrant, hands-on nature of the Michaels brand, inviting customers to explore their creativity and connect with the world of arts and crafts in a whole new way. Through continuous collaboration and a shared vision, we’ve helped Michaels stay ahead of the curve and create compelling assets that inspire both customers and the brand’s internal teams.

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